Guerrero Día de los Muertos

In celebration of their Mexican roots, Guerrero wanted to push their creative this 2023 Day of the Dead and make it A Día to Remember. Inspired by the rich colors of the festivities, we developed in-store displays and signage that drew praise from retailers and customers alike.

Project Scope
- Conceptualized and designed POS elements
- Worked directly with a Mexican illustrator to take a 2D idea and transform it into a 3D design
- Developed towers of multiple sizes, pop up headers with die cut lug-ons, shelf talkers and danglers